Data and AI

Facilitating strategic decision-making with data intelligence
Data exchanges and data processing are happening more frequently and more rapidly, and they are central to your business. Your overall performance depends on the performance of the tools and processes you have in place to manage data. Data and AI can be strong growth accelerators if they are organized to serve your business. Our consultants are keenly aware of this in everything they do with you. Our methodology is designed to democratize the use of data via technologies that allow for massive, intelligent harnessing of data to facilitate decision-making processes.

1

AI for business

BI / DATAVIZ
MACHINE LEARNING
RPA

Understanding, using, and exploiting data to boost performance

Exploiting so-called “smart” data for strategic purposes is an undeniable growth driver and is now a must for any company. From strategic consulting to self-service BI (business intelligence), defining predictive models, and automation, Synchrone offers solutions tailored to the business needs of its clients, guided by the goals of productivity and performance.

2

Data Governance and Architecture

DATA LAKE
DATA WAREHOUSE
MDM
ROLES & RESPONSIBILITIES
DOCUMENTATION

Ensuring data quality and security with structured governance and architecture

In order to guarantee a high level of data quality, security, and availability for its clients, Synchrone supports large groups in implementing structured governance (a framework for roles and responsibilities, procedures, and documentation) and standardizing the collection, storage, integration, and use of their data.

Our Experts

BI / Dataviz Consultant
DataOps
MLOps
Data Analyst
Data Engineer
Data Scientist

Consultante souriante devant son équipe

Methodologies Focus
CRISP
Agile

femme dans un faisceau

Case studies

Making data a driver of B-to-B marketing performance

Context and need

Our client, a major retail player, conducts sales operations periodically to build loyalty among its customers (brand consumers). Against a backdrop of fierce competition, they wanted to optimize and automate their campaigns to improve their ROI.

The Synchrone Solution

Synchrone’s contribution was two-fold, offering a comprehensive data engineering and data analysis solution for the client in a GCP environment.
Our data teams worked on enhancing reliability, enriching, and monitoring client data (Python development, scripting) to ensure greater relevancy. In parallel, they analyzed the needs of the marketing teams and previous campaigns to build models (machine learning) that would help optimize the operations and their targeting, followed by their automation.
The models that Synchrone developed generated higher engagement levels for marketing operations while boosting the autonomy of internal teams.

Microprocesseur illuminé

Case studies

Designing and rolling out a reliable, resilient data architecture

Context and need

Our client, an international B-to-C group, wanted to optimize the data architecture, structures, and exchanges for the data platform of one of its major retail brands, in accordance with security standards and the principles of data governance.

The Synchrone Solution

Synchrone deployed its data teams, which are members of DAMA (Data Management Association) France, to support its client in modeling and organizing its set of data in synergy with digital platforms. They supervised and managed projects to improve data quality by mapping data, structures, exchanges, and responsibilities. They supervised and managed projects to improve data quality by mapping data, structures, exchanges, and responsibilities.
Our teams defined and implemented the target architecture and led rituals related to the subjects, rules, and principles of architecture and data governance.
The results of our work included identification of more reliable data, increased maturity of data models, and lower cost of use for the data platform.